Stephen Springfield is an executive with over 30 years of experience building innovative, world-class strategic consulting practices both as standalone businesses & within large organizations, including PepsiCo & Coca-Cola.
He is best known as author of Brand Humanity, a behavioral science approach to brand development, adopted by many of the world's top marketers & used to transform the global brand-building practices of numerous Fortune 500 companies.
Currently Stephen is Founder & CEO at Aspen Center for Consumer Science, a behavioral research firm which provides AI-based communication optimization solutions to some of the world’s biggest advertisers. He is also a partner & former CMO of Sentient Decision Science.