Research Workshops Marketing Research Workshop
In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.
The workshop will be held in-person (in HC C03, unless otherwise noted), with no virtual options. Please contact workshop administrator Charisse Willis if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers; in this case, the link will be unavailable.
Winter 2026
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, January 6 | 10:40am - 12:00pm | Harper C03 | A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities | Eric Bradlow | Wharton |
| Tuesday, January 13 | 10:40am - 12:00pm | Harper C03 | Marketing Black Schools to White Parents, and White Schools to Black Parents | Broderick Turner | Virginia Tech |
| Tuesday, January 20 | 10:40am - 12:00pm | Harper C03 | Selection and Incentives in Platform Design: Evidence from a Ride-Hailing Platform | Renata Gaineddenova | HBS |
| Tuesday, January 27 | 10:40am - 12:00pm | Harper C03 | Choosing Larger Portion Sizes for Others | Peggy Liu | University of Pittsburgh |
| Tuesday, February 3 | 10:40am - 12:00pm | Harper C03 | Painful Bargaining: Evidence from Anesthesia Rollups | Amanda Starc | Northwestern University |
| Tuesday, February 10 | 10:40am - 12:00pm | Harper C03 | Tim Pleskac | Indiana University | |
| Tuesday, February 17 | 10:40am - 12:00pm | Harper C03 | Vertical Integration and Consumer Choice: Evidence from a Field Experiment | Alex McKay | University of Virginia |
| Tuesday, February 24 | 10:40am - 12:00pm | Harper C03 | Semantic Bernoulli Factories | Sanjog Misra | University of 黑料传送门 - Booth |
| Tuesday, March 3 | 10:40am - 12:00pm | Harper C03 | GenAI Misinformation, Trust, and News Consumption: Evidence from a Field Experiment | Ananya Sen | CMU |
Spring 2026
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, March 24 | 10:40am - 12:00pm | Harper C03 | Emotion as Evidence: A Computational Measure of Brand Emotionality | Matt Rocklage | Northeastern University |
| Tuesday, March 31 | 10:40am - 12:00pm | Harper C03 | TBA | Nikhil Malik | CMU |
| Tuesday, April 7 | 10:40am - 12:00pm | Harper C03 | Cultural Differences in Receptivity to AI Branding | Manoj Thomas | Cornell University |
| Tuesday, April 14 | 10:40am - 12:00pm | Harper C03 | The Market Basket Transformer: A New Foundation Model for Retail | Sebastian Gabel | University of Rotterdam |
| Tuesday, April 21 | 10:40am - 12:00pm | Harper C03 | Anticipating Giving Feedback Shapes What Consumers Notice and Recommend | Kristen Duke | University of Toronto |
| Tuesday, May 5 | 10:40am - 12:00pm | Harper C03 | TBA | Alice Moon | Georgetown |
| Tuesday, May 12 | 10:40am - 12:00pm | Harper C03 | TBA | Raluca Ursu | NYU |
| Tuesday, May 19 | 10:40am - 12:00pm | Harper C03 | Striving for Greater Impact in Inclusive Services: Journeys and Turning Points in Service Ecosystems | Maura Scott | Arizona State |