Research Workshops Marketing Research Workshop
In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.
The workshop will be held in-person (in HC C03, unless otherwise noted), with no virtual options. Please contact workshop administrator Daniel Owings if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers; in this case, the link will be unavailable.
Spring 2025
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, March 25 | 10:40am - 12:00pm | Harper C03 | Cognitive Effort and Decision-making: Integrating Computational, Behavioral, And Naturalistic Choice Approaches | McGill | |
| Tuesday, April 1 | 10:10am - 11:30am | Harper C03 | The homogenizing impact of the internet on human thought | CMU | |
| Tuesday, April 8 | 10:40am - 12:00pm | Harper C03 | TBD | TBD | TBD |
| Tuesday, April 15 | 10:40am - 12:00pm | Harper C03 | TBD | Wharton | |
| Tuesday, April 22 | 10:40am - 12:00pm | Harper C03 |
Pitfalls of Demographic Forecasts of US Elections
|
Harvard | |
| |
NO WORKSHOP | NO WORKSHOP | N/A | NO WORKSHOP | NO WORKSHOP |
| Tuesday, May 6 | 10:10am - 11:30am | Harper C03 | TBD | IESE | |
| Tuesday, May 13 | 10:10am - 11:30am | Harper C03 | TBD | Cornell | |
| Tuesday, May 20 | 10:40am - 12:00pm | Harper C03 | Thinking versus Doing: Cognitive Capacity, Decision Making and Medical Diagnosis | UC Berkeley |
Winter 2025
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, January 14 | 10:40am - 12:00pm | Harper C03 |
Valuing Technology Complementarities: Rooftop Solar and Energy Storage |
NYU Stern |
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| Tuesday, January 21 |
10:40am - 12:00pm |
Harper C03 |
2-part workshop: Demand Estimation with Text and Image Data (Prof. Compiani) How do Tax Policies Impact Health-Relevant Purchasing? Evidence from a Temporary Soda Tax. (Prof. Urminsky) |
2-part workshop: 10:40a-11:20a: Giovanni Compiani 11:20a-12:00p: Oleg Urminsky |
黑料传送门 Booth |
| Tuesday, January 28 | 10:40am - 12:00pm |
Harper C03 |
Winner鈥檚 Curse in Personalized Targeting: Evidence and Solutions |
WUSTL Olin | |
| Friday, January 31 (VIRTUAL) | 10:40am - 12:00pm |
VIRTUAL - Zoom () |
The social contract in miniature: Virtual Bargaining and the theory of joint action, meaning and the foundations of culture |
Warwick Business School | |
| NO WORKSHOP |
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| Tuesday, February 11 | 10:40am - 12:00pm |
Harper C03 |
Who, When, and What: Decomposing the Effects of Marketing Interventions from Repeated Experiments. |
HBS | |
| Tuesday, February 18 | 10:40am - 12:00pm |
Harper C03 |
People Think Off the Margin: Preferentially Improving Outcomes That Are Already More Valuable |
NYU Stern | |
| Tuesday, February 25 | 10:40am - 12:00pm |
Harper C03 |
Advertising-funded Attention Markets and Antitrust: Evidence from the YouTube Platform |
UCLA Anderson | |
| Tuesday, March 4 |
10:10am - 11:30am |
Harper C03 |
Depletion Aversion: People Avoid Spending Accounts Down to Zero | WUSTL Olin |
Autumn 2024
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, September 24 | 10:40am-12:00pm | Saieh 103 | Global Evidence on the Motives for Sustainable Behaviors | Rotterdam SOM, Erasmus University | |
| Tuesday, October 1 | 10:40am-12:00pm | Harper C03 | Shrinkflation and Consumer Demand | Singapore Management University | |
| Tuesday, October 8 | 10:40am-12:00pm | Harper C03 | People Are (Shockingly) Bad at Valuing Hedges | UC Berkeley | |
| Friday, October 11 |
10:10am-11:30am | Harper C03 | Default Carryover Effects: The Interplay of Choice Architecture, Prior Preferences, and Experienced Choice Consequences | University of Alberta | |
| Tuesday, October 22 | 10:10am-11:30am | Harper C03 | University of Missouri | ||
| Tuesday, October 29 | 10:40am-12:00pm | Harper C03 |
2-part workshop: Foundation Priors (Prof. Misra) Firms have Partial Knowledge and they Partially Optimize (Prof. Strulov-Shlain) |
2-part workshop: 10:40a-11:20a: Sanjog Misra 11:20a-12:00p: Avner Strulov-Shlain |
黑料传送门 Booth |
| Tuesday, November 5 | 10:10am-11:30am | Harper C03 | Adaptive Semiparametric Estimation |
Wash U | |
| Tuesday, November 12 | 10:10am-11:30am | Harper C03 | University of Michigan | ||
| Tuesday, November 19 | 10:40am-12:00pm | Harper C03 |
2-part workshop: (Prof. Korganbekova) (Prof. Sussman) |
10:40a-11:20a: Malika Korganbekova 11:20a-12:00p: Abigail Sussman |
黑料传送门 Booth |