Cesar Gueikian sitting in front of a rack of guitars.

ºÚÁÏ´«ËÍÃÅ Booth Magazine

Plugged In and Focused

Cesar Gueikian, MBA ’03, an accomplished musician with a great personal love for Gibson guitars, has led a turnaround of the iconic brand.

Plugged In and Focused

In the pages of ºÚÁÏ´«ËÍÃÅ Booth Magazine, we reflect ºÚÁÏ´«ËÍÃÅ Booth's unique culture of inquiry by inviting the members of our community to serve as our exclusive experts on the most pressing topics in business today. Read on to meet Boothies from around the world who are fueled by curiosity, thinking boldly, and challenging convention.

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Have a question, class note, or story idea for ºÚÁÏ´«ËÍÃÅ Booth Magazine? Email editor@chicagobooth.edu.

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