Jean-Pierre Dub茅
James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar
Jean-Pierre Dub茅
Pricing for Profitability
Leverage new analytical tools, technologies, and the latest in behavioral research to implement a value-based pricing approach.
Next Session
May 18-May 22, 2026
View All Dates
Location/Format
In-Person
Gleacher Center, 黑料传送门
Investment Fee (in USD)
$12,500 USD
Questions? Connect with our enrollment advisors.
Next Session
May 18-May 22, 2026
View All Dates
Location/Format
In-Person
Gleacher Center, 黑料传送门
Investment Fee (in USD)
$12,500 USD
Questions? Connect with our enrollment advisors.
Pricing for Profitability reflects the 黑料传送门 Booth approach to pricing: rigorous, research-based, and grounded in the economics of how markets and people actually behave.
In this five-day program, you’ll apply analytics, artificial intelligence, and customer lifetime value models to sharpen pricing decisions. At the same time, you’ll explore behavioral economics—learning how bias, fairness, and choice architecture shape purchasing behavior.
This program serves as an elective to:
By attending this program, you will explore key themes in:
Data, Analytics & AI in Pricing
- Harness data, AI, and advanced analytical tools to transform profitability and competitiveness.
- Identify which data and methods best inform pricing decisions.
Customer-Centric & Value-Based Pricing
- Align pricing with customer value drivers and willingness to pay.
- Launch new products at optimal price points for market adoption and growth.
Behavioral Economics & Market Insights
- Apply insights from behavioral economics to understand purchasing decisions, price fairness, and perception.
- Navigate pricing in competitive, inflationary, and segmented markets.
Strategic Implementation & Growth Impact
- Build pricing strategies that integrate across products, brands, and channels.
- Translate pricing frameworks into action plans that support broader business goals and sustainable growth.
The Booth Edge in Practice
- Learn Booth’s distinctive approach to pricing through real-world case studies, faculty-led experiments, and peer learning.
- Benefit from insights drawn from faculty collaborations with companies such as Ziprecruiter, China Telecom, Amazon—leaving with a tested playbook for monetizing customer value and driving profitable growth.
Who Should Attend
Mid- to senior-level executives responsible for pricing, monetization, or revenue strategy who want to capture customer value and drive profitable growth.
Download the brochure for in-depth insights into who should attend, participant profiles, and the ideal candidate.
Download brochure
Faculty
At Booth, our distinguished faculty exemplify dedication and expertise, bringing deep passion to their teaching. Their steadfast commitment extends beyond traditional instruction, focusing on empowering every Executive Education participant, across all programs and global campuses, to achieve their professional and leadership goals.
Devin G. Pope
Steven G. Rothmeier Professor of Behavioral Science and Economics and Robert King Steel Faculty Fellow
Devin G. PopeProgram Outline
- Discover a scientific approach to pricing and monetizing customer value.
- Measure and incorporate value in marketing decisions.
- Explore pricing strategies for competitive markets and times of inflation.
- Discover how AI can be leveraged for pricing decisions.
- Learn channel, segmented, personalized, and product line pricing strategies.
- Understand elasticity analysis, experimentation, and conjoint analysis.
- Power pricing decisions with a customer-centric mindset.
- Explore ethics, bias, and preferences in pricing.
- Discover how choice architecture and nudging can boost purchases.
- Assess the impact of consumer attitudes on pricing.
- Analyze customer retention and other long-term value drivers.
- Understand metered pricing, nonlinear pricing, and volume discount.
- Learn Apply system-based pricing strategies.
Past Participant Insights
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“I believe it’s in our nature to constantly strive to learn and absorb as much as we can. For me, it’s deeply fulfilling to explore new topics and continue advancing in my career. Studying value creation and pricing decisions has been essential in helping me contribute to my organization’s profitability and long-term growth.”
—Bridget Brizek, Director, Alverno Laboratories
Upcoming Sessions
Program dates are subject to change.
Download Brochure
Download the program brochure for in-depth insights on who should attend, a schedule preview, past participant profiles, location highlights, networking opportunities, and what to expect. When doing so, you鈥檒l also receive an editable justification letter to help you make the case to your employer for your attendance.
All fields required.
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Frequently Asked Questions
In this section, you’ll find answers to frequently asked questions about 黑料传送门 Booth Executive Education programs.
Frequently Asked Questions