Behavioral Science PhD Student Soaham Bharti

Background

Soaham is a PhD candidate in Marketing at the University of 黑料传送门 Booth School of Business.

Research Interests

Soaham's primary line of research examines how the framing of information shapes the inferences consumers form, and how these inferences in turn guide consumer choice. This work spans two main domains: how the framing of causal explanations influences inferences about product efficacy, and how the framing of multiattribute choices affects inferences about upgrade value. Beyond this core focus, he investigates a range of topics in consumer decision-making, including consumer reliance on prediction algorithms, the predictive validity of time preference measures, and consumer intuitions about dosages.

His research has been published in the Journal of Consumer Research, Psychological Science, and Journal of Experimental Psychology: General. He is currently on the academic job market for positions beginning in 2026.

Selected Publications & Presentations

Bharti, Soaham, and Abigail B. Sussman (2025), “Consumers Prefer Products That Work Using Directionally Consistent Causal Chains,” Journal of Consumer Research, 52(2), pp. 308–329.

Bartels, Daniel, Ye Li, and Soaham Bharti (2023), “How Well Do Laboratory Derived Measures of Time Preference Predict Real-world Behaviors? Comparisons to Four Benchmarks,” Journal of Experimental Psychology: General, 152(9), pp. 2651-2665.

Dietvorst, Berkeley J., and Soaham Bharti (2020), “People Reject Algorithms in Uncertain Decision Domains Because They Have Diminishing Sensitivity to Forecasting Error,” Psychological Science, 31(10), pp. 1302-1314.