Ayelet Fishbach

Biography

Ayelet Fishbach studies social psychology, management and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the author of .Ìý

Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, the Society of Consumer Psychology’s Distinguished Scientific Contribution award, and the Fulbright Educational Foundation Award. She further received the Provost’s Teaching Award from the University of ºÚÁÏ´«ËÍÃÅ.

Fishbach’s work shows how people can live up to their highest aspirations. She’s written about exercising, healthy eating, working, studying, and saving money — the hard-but-worth-it challenges that occupy our lives. She studies self-control, intrinsic motivation, feedback, patience, and promoting a healthy lifestyle.Ìý 

Research Interests

Self-control, motivation, decision making.

Academic Areas

• Behavioral Science
• Marketing