QME Conference
The annual conference co-sponsored by the Kilts Center invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.
QME Conference
Events and Learning Opportunities
Engage with and learn from trailblazers.
The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community.
For MBA and specialized masters students, we offer programs and activities that reflect Booth鈥檚 philosophy that marketing skills are essential to selling products and growing a business. For faculty and PhD students, the Center provides opportunities to share research and engage in conversations focused on challenging the status quo.
Marketing fundamentals equip business leaders to drive growth in a company. Most Kilts Center programs are relevant to a broad set of career interests, offering opportunities to learn about the power of marketing at work. Select events are geared towards preparing students to recruit and build skills specifically for tech product management (PM), product marketing management (PMM), brand management (Brand), and general management (GM).
Scheduled events will include active links in the table below. The Kilts Center promotes events via student email listservs and student-led groups.
| Upcoming Events | Description | Career Interest |
|---|---|---|
Kilts Speaker Series: Ann Mukherjee, AB '87, MBA '94Thurs, Oct 23, 2025 | Harper 104 and Virtual
|
Why Creating Value Is Every Leader’s Job. No matter what post-MBA career path you choose, your success will hinge on your ability to create value. Ann Mukherjee shares how marketing frameworks and mindset prepared her to create value throughout her career and as a member of the C-suite. She will highlight why every leader, in any role, must embrace this responsibility. Co-sponsored with the Student Advisory Council (E/W) |
General Interest |
Fireside Chat with Ann Mukherjee, AB '87, MBA '94Thurs, Oct 23, 2025 | Gleacher Center 100 5:00 - 6:00 p.m. CT |
Brought to you by SAC and the Kilts Center, bring your questions and be ready to engage in candid conversation with Ann Mukherjee at this Ask Me Anything-style session. Students will gain insights from her leadership journey and executive experiences at Pernod Ricard, PepsiCo, SC Johnson, and Kraft. Co-sponsored with the Student Advisory Council (E/W) |
General Interest |
Kilts Product Case Competition, featuring AdobeKey Dates:
Mon, Oct 20 | Student applications due |
Experience being a member of an Adobe product strategy team and learn how marketing frameworks are important to these roles. Teams will have one week to tackle the case challenge and then present their ideas in person to the judges’ panel. Look for information in emails to all students. |
Tech PM/PMM |
Tech PM/PMM Interview Prep WorkshopSat, Nov 8, 2025 | Harper 104 Registration coming soon |
Prepare for PM/PMM case interviews with this interactive workshop. Students work with alumni in small groups to gain practical interview skills. |
Tech PM/PMM |
CPG Case Interview PrepTues, Nov 18, 2025 | Gleacher Lounge |
Master the art of marketing case questions with guidance from recent alumni in the Consumer Packaged Goods space. |
Brand Mgmt/Gen Mgmt |
Intro to UX Design for Product ManagersThurs, Dec 4, 2025 | Virtual |
Join David London ’14 to learn what UX design is, how product interacts with UX, and tips for working with UX professionals. |
Tech PM/PMM |
Mastering the PM Interview: Unlock SecretsWinter quarter |
Join Jen Le ’18, author of PM Interview Secrets, for strategies to land offers from top tech companies. |
Tech PM/PMM |
The Art and Science of Effective PresentationsWinter quarter |
Students practice persuasive presentation techniques, presenting compelling arguments and data-driven insights. |
Tech PM/PMM |
Breaking the Internet: The Pop-Tarts BowlWinter quarter |
Discover how the Pop-Tarts Bowl became a marketing sensation with viral campaigns and redefined brand experiences. |
Brand Mgmt/Gen Mgmt |
Working Backwards: PR/FAQ MethodWinter quarter |
Dive into the PR/FAQ method for shaping and communicating compelling product narratives. |
Tech PM/PMM |
Marketing and Management ForumMon, April 27, 2026 |
Get access to Booth's highest-profile alumni in product, innovation, and general management through small-group discussions. |
Tech PM/PMM |
SQL WorkshopSpring quarter |
Learn SQL fundamentals, a critical skill for managers, analysts, and executives. |
Tech PM/PMM |
Past Events |
||
Explore HarperThurs, Sept 18, 2025 | Harper Center |
Meet the Kilts Center team as you explore Harper Center and learn about our programs, events, and opportunities. |
General Interest |
U黑料传送门 and Wellness Resources FairWed, Sept 24, 2025 | Harper Center, Winter Garden |
Stop by our table to learn how the Kilts Center can connect you with marketing and product opportunities, plus a wide range of Booth and U黑料传送门 resources to support your student experience. |
General Interest |
黑料传送门 Insights on Brand, Product & PMMThurs, Oct 9, 2025 | Harper 104 |
Students will hear directly from experienced alumni who’ve navigated Brand Management, Product Management, and Product Marketing Management career paths, with the opportunity to ask questions during breakout sessions. |
Tech PM/PMM |
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For Master in Management and Master in Finance students we offer wide-ranging opportunities to hear from academic and industry experts and engage with peers. Booth鈥檚 approach to marketing equips future business leaders with the skills needed to drive growth in any organization. Interested students can learn about the power of marketing and prepare for early roles in product and brand management.
Scheduled events will include active links in the table below. We also promote events via student email listservs and student-led groups.
| Upcoming Events | Description | |
|---|---|---|
Kilts Speaker Series: Ann Mukherjee, AB '87, MBA '94Thurs, Oct 23, 2025 | Harper 104 and Virtual |
Why Creating Value Is Every Leader’s Job. No matter what post-degree career path you choose, your success will hinge on your ability to create value. Ann Mukherjee shares how marketing frameworks and mindset prepared her to create value throughout her career and as a member of the C-suite. She will highlight why every leader, in any role, must embrace this responsibility. Co-sponsored with the Student Advisory Council (E/W) |
|
Fireside Chat with Ann Mukherjee, AB '87, MBA '94Thurs, Oct 23, 2025 | Gleacher Center 100 5:00 - 6:00 p.m. CT |
Brought to you by SAC and the Kilts Center, bring your questions and be ready to engage in candid conversation with Ann Mukherjee at this Ask Me Anything-style session. Students will gain insights from her leadership journey and executive experiences at Pernod Ricard, PepsiCo, SC Johnson, and Kraft. Co-sponsored with the Student Advisory Council (E/W) |
|
Kilts Product Case Competition, featuring AdobeKey Dates:
Mon, Oct 20 | Student applications due Fri, Oct 24 | Virtual Kick-off Tue, Oct 28 | Q&A Session |
Experience being a member of an Adobe product strategy team and learn how marketing frameworks are important to these roles. Teams will have one week to tackle the case challenge and then present their ideas in person to the judges’ panel. Look for more information in future emails to all students. |
|
CPG Case Interview PrepTues, Nov 18, 2025 | Gleacher Lounge 5:30 – 8:00 p.m. CT |
Master the art of marketing case questions with guidance from recent alumni in the Consumer Packaged Goods space. |
|
Intro to UX Design for Product ManagersThurs, Dec 4, 2025 | Virtual |
Join David London ’14 to learn what UX design is, how product interacts with UX, and tips for working with UX professionals. |
|
Breaking the Internet: The Pop-Tarts BowlWinter quarter |
Discover how the Pop-Tarts Bowl became a marketing sensation, breaking the internet with viral campaigns and redefining brand experiences. |
|
Marketing and Management ForumMon, April 27, 2026 |
Get access to some of Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions. |
|
Past Events |
||
Explore HarperThurs, Sept 18, 2025 | Harper Center |
Meet the Kilts Center team as you explore Harper Center and learn about our programs, events, and opportunities. |
General Interest |
黑料传送门 Insights on Brand, Product & PMMThurs, Oct 9, 2025 | Harper 104 11:30 a.m. – 1:15 p.m. CT |
Students will hear directly from experienced alumni who’ve navigated Brand Management, Product Management, and Product Marketing Management career paths, with the opportunity to ask questions during breakout sessions. |
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The Kilts Center sponsors or co-sponsors a number of marketing academic workshops, conferences, and webinars that convene scholars to exchange ideas focused on quantitative and behavioral marketing research for PhD students, 黑料传送门 Booth faculty, and faculty from other institutions.
Kilts Faculty Fellow Research Talks
The Kilts Center hosts lunch-n-learn events featuring visiting marketing academics whose expertise complements the research environment at Booth.
Kilts Faculty Fellow Research Talks
Marketing Research Workshop
All are welcome in this workshop, where faculty, PhD students, and outside speakers from around the world present their research.
Marketing Research Workshop
New Data for Consumer Insights Conference
This conference will showcase how new data sources are transforming consumer research. Scholars from various fields will share insights on the tools and methods shaping the future of marketing and economics.
New Data for Consumer Insights ConferenceTest
Since our founding in 1999 by James M. Kilts, 鈥�74, the Kilts Center community has been a nexus for alumni across all industries. Senior-level executives regularly share their expertise with Booth students and the general Kilts Center community, amplifying the experience for all.
Ann Mukherjee Marketing Summit
The Ann Mukherjee Marketing Summit is an annual, invite-only event that connects our world-class faculty and an elite group of alumni to share their research and learnings around a timely theme each year.
Ann Mukherjee Marketing Summit
Marketing for Good
The Kilts Center鈥檚 Marketing for Good series explores how marketers and general managers can use their talents in ways that catalyze positive change.
Marketing for Good
Insights to Your Inbox
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